Tag Archives: Wild Atlantic Way

What if an audience from outside of Ireland were invited to embrace the famed Wild Atlantic Way of life? Say, an audience from a galaxy far far away?

To coincide with the release of the hugely anticipated eighth Star Wars instalment, 2017’s Star Wars: Episode VIII – The Last Jedi, the Wild Atlantic Way stepped into the limelight in Fáilte Ireland’s atmospheric and intergalactic content campaign.

Out of this world

For the Wild Atlantic Way site I co-wrote the content for an extraterrestrial-themed landing page – perfectly suited to the intergalactic enthusiast, the Star Wars fan and the potential west coast tourist alike.

With Star Wars mania reaching fever pitch and as several Wild Atlantic Way hotspots were to feature in the film, myself and the content team at bigO devised this Star Wars-specific landing page to brim with unique, out-of-this-world content.

With the overall campaign’s highlight an otherworldly cinema ad, the website’s written content followed the ad’s unusual concept. That being that the Wild Atlantic Way is so exceptional that even visitors from outer space want to make the journey. On this landing page, users were not only greeted with evocative descriptions and stunning imagery, they could also, at the touch of a button, translate this content into a strange alien language. Why? For interplanetary kicks, of course.

A not so Lonely Planet

Anchoring the user’s space-themed visit were a number of hero articles that mixed tongue-in-cheek humour and practical information with incredible imagery guaranteed to give people the travel bug.

“The underwater ambassador in these parts is a ‘dolphin’ (/ˈdɒlfɪn/) named Fungie and is a very welcoming being indeed.”

A Space Traveller’s Guide to the Wild Atlantic Way, which I co-wrote, introduces the concept of the Wild Atlantic Way and its earthly charms to would-be tourists from other galaxies. 

While my Intergalactic Itinerary gave the inside track on which headlands were recently home to Jedi temples and which coastal corners doubled as distant planets. 

“The Force was felt as far south as West Cork too when beautiful Brow Head near Crookhaven was the site of much filming buzz. Roam the landscape and you’ll soon discover why it provided such interstellar inspiration.”