Copy | Content | Craft
Versatile freelance copywriter, content manager and researcher with extensive experience delivering strategic, high-impact content for clients across tourism, government, tech, culture, e-commerce, and the arts. Skilled in writing persuasive marketing copy, web content, editorial, and long-form pieces, with a strong command of tone, brand voice, and audience engagement.
Adept at managing content projects end-to-end—from research and ideation to editing and publishing—often as a sole writer or team lead. Known for producing sharp, on-brief copy under tight deadlines, with a meticulous eye for detail and a collaborative, client-focused approach.
Simply put? I know my words so I don’t mince them.
Testimonials
“I have no hesitation in recommending Sarah – she is diligent, creative, easy to work with and an all round content powerhouse”
Sinéad McCarthy, former Head of Marketing LW Management, Cork
“Not only a skilled copywriter, Sarah has a forensic attention to detail. Her work is creative, accessible, inclusive, inspiring, well-researched and designed to appeal to a diverse and complex audience demographic”
Madeline Boughton, former Head of Communications, Ireland 2016 Centenary and Creative Ireland Programmes
Sarah Folan 
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